Not Too Pet comes from the ambitious idea of creating an exclusive collection of clothes and accessories for dogs and cats un tune with the style of their master upsetting the classic "pet" look into a glamourous and chic one, with an appeal definitely: "not too pet"
Since the beginning, the product was conceived, in respect of the necessary technical details to ensure the dog's comfort but in sharp countertrend to the industry expectations, defining a new "flavor" much more sober and elegant and more akin to "our world" in order to: "dress our dog the way we dress ourselves".
The stylistic research is inspired by the "mood" of the new fashion trends. The product spills from the simple concept of "accessory for dogs", creating an in and out "fashion accessory" suitably designed and dedicated to small, medium and large sizes dogs.
Every single item Not Too Pet takes shape by the expert hands of Italian craftsmen, it is conceived, designed and manufactured in Italy.