The brand was born from the ambitious idea of creating an exclusive line, mainly addressing the restricted niche of dog boutiques. The product was conceived from the beginning respecting the technical aspects necessary for the comfort of the dog but in clear contrast to the expectations of the sector, defining a much more sober and elegant look. The line Not Too Pet, was born from the idea of dressing your dog, like dressing yourself. The stylistic research is inspired by the "mood" of the new trends, and the product goes beyond the simple concept of "accessory for dogs", creating a real "fashion accessory" properly designed and dedicated to the dog of small and medium size. Each item Not Too Pet, takes shape from the skilled hands of Italian craftsmen, thought, built and packaged in Italy.